Its designers named it after the English word for "toy" for a good reason: This inventive lamp inspires the imagination, blending an industrial style with a timeless and whimsical design. It's easy to see why this legendary favorite, designed by the famed Castiglioni brothers, has garnered so many awards, even earning a place in the permanent collection at the Museum of Modern Art in New York. 

The Toio floor lamp has an enamel steel base that supports a hexagon-shaped, nickel-plated brass stem. Along the stem are fishing rod rings that guide the electrical cord from the bulb to the transformer. Like that found on a boat or ship, a cleat on the base serves as a functional element designed to keep the cord neatly coiled in when the lamp is adjusted to a lower height. The Toio comes with an LED bulb and provides indirect light. Adjustable height. Available in black, red, or white finish.

The inspiration behind the design: The contemporary floor lamp was designed by brothers Achille and Pier Giacomo Castiglioni, who was inspired by a car's headlight.