AFTERNOON LIGHT, LLC PRIVACY POLICY

LAST MODIFIED: OCTOBER 12, 2023

Introduction

At Afternoon Light, LLC (“Afternoon Light” or “We”) we respect your privacy and are committed to protecting it through our compliance with this policy. We understand that you care about how information about you is collected, used, and shared. Keeping you informed about the data we collect and the choices you may have regarding your information is our top priority.This privacy policy describes the types of information we may collect from you or that you may provide when you visit the website afternoonlight.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. By accessing our Website or providing information to us in any other way, you agree that your information will be used in the manner described in this privacy policy.This policy applies to information we collect:

  • On this Website.
  • In email, text, SMS/MMS, and other electronic messages between you and this Website.

It does not apply to information collected by:

  • Use offline or through any other means; or
  • Any third party (including our affiliates and subsidiaries), including through any application or content that may be accessible on the Website.

It is our goal to be transparent about the use of your information so please read this policy carefully to understand our policies and practices. If you do not agree with our policies and practices, your choice is not to use our Website. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information by which you may be personally identified, such as your name, postal address, e-mail address, and other online identifiers (“Personal Information”). Our website also automatically collects certain information about its users, including information about your use of our Website, your internet connection, the device you use to visit our Website, features that you access on the Website, and other usage details (this information, and Personal Information, collectively, is “Information”). We collect this Information:

  • Directly from you when you provide it to us, for example, when you place an order through our Website, correspond with a member of Afternoon Light, register as a user of our Website, or create a registry.
  • When you sign into the Website using Facebook or Google. Please note that the Information your Facebook or Google account shares with our Website will depend on your privacy settings.
  • Automatically as you navigate through and interact with the Website or our correspondence.

The Information we collect on or through our Website may include:

  • Personal Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our emails, interacting with any content posted on the Website including commenting on a video or reviewing a product, or requesting further services.
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.

The Information we collect automatically may include Personal Information, and we may maintain it or associate it with Personal Information we collect in other ways. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • To see if you have accessed our emails.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests and to direct you to content you may be interested in.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection include, but are not limited to:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Google Analytics. We use “Google Analytics” to collect information about the usage of our Website. This service collects information about how often users visit our Website, what pages they visit and when they visit, as well as what other websites they used prior to landing on our Website, among other additional information. We use this information to improve Website and our services. We do not combine the information collected through the use of Google Analytics with Personal Information. You can opt-out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.For more information regarding Google’s privacy practices, please review their privacy policy available at https://policies.google.com/privacy?hl=en-US#infocollect

Personal Information from other Sources

We may also collect information from certain other sources including the following:

  • Our affiliates and subsidiaries.
  • Our data analytics partners.
  • SMS/MMS Marketing

We may offer a mobile messaging service (the “Mobile Messaging”) which is subject to this privacy policy and the Terms of Use. By opting in to or participating in our Mobile Messaging, you accept and agree to this privacy policy and the Terms of Use, including, without limitation, your agreement to resolve any disputes with us through arbitration as detailed in the Terms of Use.  

Through your use of Mobile Messaging, we will receive Personal Information through our third-party service provider. “Personal Information” includes information that individually identifies you, such as the mobile phone number you provided when signing up for Mobile Messaging, any username that you select in connection with the Mobile Messaging, or any information that you include in messages you send through Mobile Messaging. When you send messages via Mobile Messaging, we will also collect your messaging history and any information included in those messages.

We may also collect Personal Information about you using Cookies or similar technologies.  These Cookies enable personalization of your experience on Mobile Messaging (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in an email survey associated with Mobile Messaging, we may collect Personal Information and any other information you choose to provide in connection with such survey.

WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, we reserve the right at all times to disclose any Information in connection with a legal, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us with Information in connection with Mobile Messaging, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If in our sole discretion, we believe that any such Information is untrue, inaccurate, or incomplete, or you have opted into Mobile Messaging for an inappropriate purpose, we may refuse you access to Mobile Messaging and pursue any appropriate legal remedies.

Opt-In and Opt-Out

You can opt-in to SMS/MMS mobile messages by affirmatively opting into Mobile Messaging, such as through online or application-based enrollment forms or via text message (“Opt-In”). By participating in Mobile Messaging, you agree to receive autodialed or prerecorded marketing mobile messages at the phone number associated with your Opt-In.  You understand that consent to the Mobile Messaging is not required to make any purchase from us.  While you consent to receive messages sent using an autodialer, the foregoing shall not be interpreted to suggest or imply that any or all of our mobile messages are sent using an automatic telephone dialing system (“ATDS” or “autodialer”).  Message and data rates may apply. 

If you do not wish to continue receiving messages via Mobile Messaging, you can reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from us in order to opt out of Mobile Messaging (“Opt-Out”).  You may receive an additional mobile message confirming your decision to Opt-Out. You understand and agree that the foregoing options are the only reasonable methods to Opt-Out.  You also understand and agree that any other method of opting out, including, but not limited to, texting words other than those set forth above or verbally requesting one of our employees to remove you from our list, will not constitute an Opt-Out.

Payment Processing

When you place an order through our Website, Afternoon Light will use a third-party payment processor (our “Processor”) to facilitate your payment. We do not collect or store your payment information including your debit or credit card numbers, expiration date, or other sensitive information. Please note that any payment transaction you conduct through our Website will be subject to our Processor’s privacy policy which is available via the following link: https://www.shopify.com/legal/privacy

Third-Party Use of Tracking Technologies

We do not control any third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information, to present and modify our Website and its contents, to provide you with information, products, or services that you request from us, to process your orders and facilitate shipment, to fulfill any other purpose for which you provide it, and in any way, we may have described when you provided the information or for any other purpose with your consent.

We may also use your information to contact you about products, content, or services that we offer, and we think that you might be interested in. If you wish to opt-out of this type of correspondence, see Choices About How We Use and Disclose Your Information below.

Disclosure of Your Information

We may disclose personal information that we collect, or that you provide as described in this privacy policy to our subsidiaries and affiliates, to trusted service providers, and other third parties we use to support our business including our suppliers. Any party with whom we share your personal information will be required to keep it confidential and only use it for the purposes for which it was provided.

We may also disclose your personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.

We may also disclose your personal information to comply with or participate in any court order, law, or legal process, including to respond to any government or regulatory request or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Afternoon Light, our customers, or others.

We may disclose aggregated information that does not identify any individual without restriction. 

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.

Marketing Emails from Afternoon Light. Afternoon Light may send you emails on occasion which provide details about products, featured content on the Website, discounts, sales, or other promotions. You may opt out of receiving these messages at any time by emailing us at privacy@afternoonlight.com or by clicking “UNSUBSCRIBE” at the bottom of any marketing email you receive. Please note that your opt out does not apply to other correspondence you receive from us such as a purchase receipt or shipping confirmation.

We do not control third parties' collection or use of your information to serve interest-based advertising. These third parties, however, may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

Your Nevada Privacy Rights 

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to privacy@afternooonlight.com. Please note, however, we do not currently sell data triggering that statute's opt-out requirements.

Data Security

We have implemented physical, electronic, and managerial procedures designed to secure your information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet cannot be guaranteed to be 100% secure or free of error. Although we do our best to protect your personal information, there are security and privacy limitations of the Internet which are beyond our control. Accordingly, any transmission of personal information is at your own risk. 

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. Accordingly, we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

European Economic Area

Our Company’s services, including our Website, are not targeted towards any customer located in the European Economic Area (“EEA”), and as such, is not subject to EU data protection law. By using our Website, any customer located in the EEA, consents to have their personal information transferred, processed, and stored in the United States, and understands and consents to the collection and use of their personal information in accordance with the terms of this privacy policy.

California Residents

If you are a resident of the State of California, please review our “Privacy Policy for California Residents”.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

privacy@afternoonlight.com.

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